There are a lot of chatbot analytics tools out there—so what makes Botanalytics stand out from the competition? Always seeking to improve, we’re constantly trying to come up with new, unique features that help our customers create awesome, successful chatbots. That’s why Botanalytics is equipped with features you won’t find anywhere else. Here are the five biggest differences that set us apart from other chatbot analytics tools.
A Fully Customizable Dashboard
Botanalytics’ greatest asset is our dashboard. And that’s a good thing, since it’s where you’ll spend most of your time analyzing chatbot performance. One of the most significant features of our bot analytics dashboard is the ability to customize it freely.
Why does this matter? Because different chatbots have different purposes. Some sell products, others provide news reports, and some are just there to entertain through engaging conversation. Different bots require different metrics, so our chatbot analytics platform is unique in letting users easily add or remove metrics according to their needs.
For example, a chatbot that simply broadcasts a daily weather forecast might not need to track the number of messages it receives from users—it exists to broadcast messages, not necessarily receive them. Getting rid of lesser-needed metrics makes it easier to check your bot’s performance in just a quick glance.
You can add new metrics just as easily as removing them. Whether you need to track total payments made through an ecommerce bot or want to track total messages read from a news chatbot, keeping up to date with only the most relevant conversational analytics is one of the most useful features of our bot analytics dashboard.
Real Time Activity Tracking
One of the biggest benefits of having a chatbot is getting immediate feedback from your users. Because communication is instant, you can promptly see how different changes or updates affect user experience. Or at least it’s supposed to be that way—but most chatbot analytics tools don’t provide real time insights, forcing botmakers to wait about 15 minutes or longer to see their metrics.
Immediacy is important for a chatbot analytics platform because you sometimes have to react fast to audience usage. If your chatbot is new, for example, you’ll need to work quickly when scaling issues arise. When pushing out an update, every second matters when dealing with potential bugs or adverse changes in user experience.
Simple Events Tracking and Funnels
Tracking all these metrics and events is great—but where’s the fun in it if you can’t set up funnels with them? Unlike other chatbot analytics tools, our platform lets you track specific events to better understand your audience. For example, you might track location shares, purchases or views of a specific item in your store or specific payment options used by your customers.
This lets you answer some important questions: Are users more interested in comparing certain products before making a purchase? Which payment methods are most popular and can be streamlined? Do users commonly churn before making a purchase—does the product not meet their initial expectations? By tracking the events like those above into funnels, you can find the paths that are most effective for conversion.
Advanced Audience Segmentation—On or Off-Platform
Our chatbot analytics platform isn’t only useful for optimizing your bot—you can leverage chatbot data to improve Facebook retargeting campaigns, too. Remember the different events detailed above that you can track in a funnel? Segment your audience based on their interactions, then personalize them in your Facebook retargeting campaign. For example, you might make a segment of users who expressed interest in a certain product and have spoken to your bot a certain number of times.
This is particularly helpful if your bot is for consumer outreach. Let’s say you built a chatbot that promotes a video game. After users have had multiple conversations with your bot, you might run a retargeting campaign that directs them to pre-order or buy the game.
This feature is also essential for ecommerce bots. After a user has talked to your chatbot about a product, they’ll likely turn to other sources to continue their research. By leveraging conversational analytics for segmentation, you can retarget these users and close a sale.
Botanalytics also makes it easy to identify retained versus churned users. This can further provide insight on why some users turn away from your service or brand, which you can use in retargeting them on other channels.
Whether Text or Voice, Get All Your Metrics in One Place
Voice assistants are quickly becoming the next big interface that brands are investing in, and chatbot analytics tools must keep up. Our software supports voice chatbot analytics too, so you can quickly switch between your text-based bot and its voice-based counterpart on Amazon Alexa or Google Home. No matter what platforms your bot calls home, you’ll be able to track and compare the same metrics for each.
Not Convinced? Play with it Yourself
Some things must be seen to be believed. You can play with the Botanalytics dashboard right here. See for yourself how easy it is to get up-to-the-second, customizable chatbot metrics at a glance.